OLD
WORLD GRAPES
NEW WORLD SPIRIT
Pisco is to Peru what Tequila is to Mexico
Origin:
The first quebranta grapes, still used in the manufacture of
Pisco, were planted on the coastline of Peru by Spanish Conquistadors
in the mid 1500s . Thanks to an Incan masterpiece of irrigation
engineering that brings water from the Andes via canals, the
grapes were able to thrive - even though the actual growing
area is essentially desert. When King Phillip II of Spain banned
the production of wine in Peru, farmers turned their vines into
a creative alternative- a flavorful and potent brandy distilled
in alembic pots from the juice of the grapes. Because it is
not aged, Pisco is clear. And the proof is not regulated.
Name: Merchants from the seaport town of Pisco
south of Lima carried the beverage north to San Francisco in
large clay pots also called “Piskos”. Hence, a new,
generic alcoholic spirit was born. Coincidentally, the native
Quechua word "pisko" means bird- as in the stylized
wings of our logo.

“Compounded of the shavings of cherubs' wings,
the glory of a tropical dawn, the red clouds of sunset…”
- Rudyard Kipling, 1889
SF
Connection: Many don’t realize the strong ties
that existed between Peru and San Francisco in the 1800s. In
fact, the Italian born Domingo Ghirardelli first prospered as
a confectioner in Lima before moving his Peruvian wife and family
to San Francisco, where he launched the world famous chocolate
company in 1852.
As for Pisco brandy- it quickly became a popular drink thanks
to its unique flavor and potency. In the late 1800s Duncan Nicol,
proprietor of the Bank Exchange Saloon (where the Transamerica
Pyramid now stands), concocted one of the earliest American
cocktails- “Pisco Punch” - thereby earning
him a loyal clientele and a place in cocktail history.
Pisco Punch gained fame worldwide thanks to pieces written by
travelers including Mark Twain and Harold Ross (founder of “New
Yorker” magazine). In Rudyard Kipling’s 1889 epic
“From Sea to Sea”, he immortalized Pisco Punch as
being “compounded of the shavings of cherub’s
wings, the glory of a tropical dawn, the red clouds of sunset
and the fragments of lost epics by dead masters.”
Unfortunately, Prohibition closed the doors of the Bank Exchange;
and Duncan Nicol died soon thereafter.

Pisco
Punch Resurrected: Luckily Prohibition passed and in
2006, after painstaking research, Nicol's original recipe for
Pisco Punch was rediscovered by Pisco Latin Lounge’s co
owner and resident historian Guillermo Toro- Lira. To read more
about his discovery and the historical figures involved –
see www.piscopunch.com
where you can also purchase the book “Wings of Cherubs”.
As one reviewer said:
Pisco Punch is the core protagonist in this broad, heartfelt,
often leapfrogging account of how San Francisco came into being
as a cosmopolitan American city and stayed that way. Mr. Toro-Lira
gets beneath the skin of Mark Twain’s drinking habits,
Latin Americans rushing for gold, Junipero Serra’s missions,
Peruvian navigator Don Francisco de la Bodega y Quadra, pre-Columbian
agriculture, and much more.

Pisco
Today: Used as the basis for several refreshing and
colorful drinks, including Pisco Sour and the Incapolitan, Pisco
is imported into the US from several producers (displayed in
our Pisco shrine) including Inca Gold Pisco which was
first commercially produced in 1776.
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